This class will dive into exploring concept-driven campaigns for brands and entertainment IP including film, TV, and music specifically in the space of social media.
Why that is important in today's world?
We need our cultural content to stand out in this viral-crazed, dopamine-filled, multi-tasking, doom scroll world that we live in. More and more the lines of advertising, content and entertainment are becoming blurred and more agencies and brands are starting to buy in. Gap even hired their first Chief Entertainment Officer and brands now need to be as entertaining as your FYP.
Who is this class is primarily for?
All creatives looking to dive further into campaign work in the social media space and the entertainment side of advertising and marketing and step outside the boundary of traditional direct to consumer products and services.
What can you expect to learn?
Hands on approach to creating impactful campaigns that seamlessly integrate into culture from concept to execution as well as best practices in entertainment marketing.
What will you produce for your book?
During this 8 week class, you will produce 2-3 finished campaigns that include a variety of earned media.
Stop the scroll
Instructor: Karine Grigorian
Karine Grigorian is an art director and creative director with over a decade of experience working at award winning advertising agencies such as 180LA and TBWA/Chiat/Day, as well as animation studio Illumination, where she worked on the Despicable Me franchise and Super Mario Bros.
She has worked with clients ranging from HP to Meta to Academy of Motion Pictures and created award-winning campaigns for the University of Phoenix.
Prior to advertising, Karine worked in film production as a set decorator as well as post-production and distribution. She continues to create marketing assets and title graphics for TV and film.
Oct 28 - Dec 16
6 pm - 9 pm PST
$1,200.00 USD (Class limited to 10)