We're all culture consuming creatures and have an innate sense of what entertains and excites us. So let's put that to good use.
This class will dive into exploring concept-driven campaigns for entertainment IP including film, TV, and music as well as how traditional brands use entertainment and culture in a meaningful way.
Why that is important in today's world?
Entertainment marketing is oftentimes anything but entertaining yet we see that more and more the lines of entertainment, culture and advertising are becoming blurred and more agencies and brands are starting to buy in. Gap even hired their first Chief Entertainment Officer. We need our cultural content to stand out in this viral-crazed, dopamine-filled, multi-tasking, doom scroll world that we live in.
Who is this class is primarily for?
All creatives looking to explore the entertainment side of advertising and marketing and step outside the boundary of traditional direct to consumer products and services.
What can you expect to learn?
Hands on approach to creating impactful campaigns that seamlessly integrate into culture from concept to execution as well as best practices in entertainment marketing.
What will you produce for your book?
2-3 campaigns that include a variety of earned media.
Not entertained?
Instructor: Karine Grigorian
Karine Grigorian is an art director and creative director with over a decade of experience working at award winning advertising agencies such as 180LA and TBWA/Chiat/Day, as well as animation studio Illumination, where she worked on the Despicable Me franchise and Super Mario Bros.
She has worked with clients ranging from HP to Meta to Academy of Motion Pictures and created award-winning campaigns for the University of Phoenix.
Prior to advertising, Karine worked in film production as a set decorator as well as post-production and distribution. She continues to create marketing assets and title graphics for TV and film.
Wednesday May 13 — Wednesday July 15
7pm - 10pm PST
$1,200.00 USD (Class limited to 10)