A typical Creative Director looks at thousands of portfolios a year.  

After a while, everything starts looking the same – the same jokes, the same stunts, the same “viral” ideas.

By the time they’re done scrolling through all the work, they can’t even remember whose book they were looking at.

“Making Wow” is a class that exists to change that.

Our goal is to create advertising that makes a Creative Director stop scrolling and mutter, “Wow”.

Through stunts, experiences, products, or unexpected brand collaborations, we create work that solves the brief in ways no one saw coming.

Ultimately, that’s how this class helps you get a job. Not by playing it safe, but by breaking through the noise.

You don’t just make ads—you make work that gets remembered and talked about.

And most importantly, hired.